Book on rural marketing

Rural marketing environment, organisation and functions of agricultural marketing, marketing of consumer durables and. Welcome to rural marketing, indias first and foremost destination for discovering the new india its shape, size and momentum behind its rural markets. Rural marketing download ebook pdf, epub, tuebl, mobi. When we talk about 4 ps of marketing mix of a product, the first thing that strikes us is the combination of product, price, place and promotion. Let us now discuss these four components of the marketing mix concerning the product being introduced in the rural market.

Rural marketing paperback january 1, 2011 by kashyap author 5. Infused with numerous reallife case studies of companies that have ventured into the field, this book will prove to be. If you are aware of any extraordinary rm initiatives that i can write case studies on, please do let me know. See all formats and editions hide other formats and editions. Books by philip kotler author of marketing management. Pradeep kashyap is the author of the rural marketing book 3. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. Text and cases, 2e book online at best prices in india on. The book contains a number of livewire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. This is what we will be discussing under rural marketing strategies. The evolution of rural marketing from agricultural marketing, with commodity and institutional focus, to a more comprehensive threedimensional perspective of rural to urban, urban to rural, and. Read, highlight, and take notes, across web, tablet, and phone. Rustom s davar, 1998 modern marketing management, university.

Rural advertising is more of an education than advertising. Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous. Philip kotler has 297 books on goodreads with 84271 ratings. Rural market profile characteristics of a rural consumer opportunities and challenges from rural markets fake encounters in rural areas. Philip kotlers most popular book is marketing management. The exchange of goods between these two markets can be understood in the following ways. Its main objective is to improve peoples lifestyle with new ideas and technologies. Written as per the prescribed curriculum of rural management and rural marketing courses offered by the major universities in india, this book goes beyond discussing just the strategies to sell products to village economies. The first edition of rural marketing was published in 2005a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. Csg krishnamacharyulu and lalitha ramkrishnan for theoretical understanding of rural marketing it is the best book. The products manufactured in cities such as the fmcg products, fertilizers, consumer durables, etc. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The subsequent and unimaginable changes in rural india in the last decade prompted the need of a revised edition to make the book more relevant to the.